For B2B service businesses with 15 to 50 people whose revenue is up and down from month to month. We install a marketing and sales system built on AI, give your company its own AI assistant trained on your business, and teach your team to run both. You get a working system, not a deck.
Built by someone who has actually raised the money and built the companies
Founders, CEOs and the VP who wears every hat, at B2B service businesses doing $5 to $30 million a year. The business works. Revenue just doesn't run on a system yet.
$5,000/mo
Includes the marketing and sales system and your company's own custom AI assistant.
Month to month. No minimum term.
A revenue system is only as good as your ability to run it. Most teams cannot add headcount fast enough to keep a real growth motion alive, so it decays. We build AI that carries the repetitive load, so a small team runs a system that would otherwise need several hires.
It is built for your business and your tools, not generic software bolted on. It is part of the engagement, not sold as a separate product.
What It Does
Your Own AI Assistant
Trained on your business, used every day, and taught hands-on until it's part of how you work.
Lead Research & Enrichment
Find, qualify, and enrich target accounts so your pipeline stays full without manual list-building.
Outbound and Follow-Up
Draft and personalize outreach and follow-up, so no lead goes cold because nobody had time.
CRM Hygiene & Reporting
Keep the pipeline clean and turn activity into the metrics you actually manage against.
Ironwood is led by David Erickson, an operator who has built and run eight companies. We pair that operating experience with the ability to build the AI that lets a small team run a real marketing and sales system. That overlap is rare.
Ironwood is the team you bring in when you want the revenue machine built and running, not another round of advice.
"I have raised the money, built the companies, and run the revenue systems myself. I build Ironwood engagements to leave a working machine behind, not a slide deck."
David Erickson, Managing PartnerExperience
8 companies founded across the US, Africa, and Europe. Revenue systems built with real budget on the line, in markets from Utah to Ghana to England.