Most growth help ends at a deck full of recommendations you still have to execute. I am an operator who installs the actual system: the pipeline, the metrics, the messaging that US buyers respond to, and the custom AI agents that let your existing team run all of it. You get a working machine, not a to-do list.
Built by someone who has actually raised the money and built the companies
For US companies with product-market fit that need revenue to become predictable. I install the growth and revenue operating system and build the AI agents that let your team run it, so growth stops depending on heroics.
For French and Francophone startups pushing into the US. An American operator who speaks native French and builds your US revenue engine, run lean with AI, so you prove the motion before you burn cash on a big US team. US fundraising gets easier once the engine works.
Most work starts with a fixed-scope audit and grows from there. Every step is productized, so you know the scope and the price before you commit.
Step 1 · 2 Weeks
A diagnostic of your US go-to-market, revenue systems, and positioning, plus a map of exactly where AI agents plug in. You walk away with a written roadmap and a prioritized action plan.
$6,500
Fully credited toward the build if you proceed.
Step 2 · 90 Days · Flagship
The full build. Install the US revenue operating system and build 2 to 3 custom AI agents that let your team run it: lead research and enrichment, outbound sequencing, CRM hygiene, and reporting.
from $35,000
Fixed scope, fixed price, staged payments.
Step 3 · Ongoing
After the build, I maintain and expand the agents, coach your team, and iterate on the growth system with monthly reviews, so the engine keeps compounding.
$5,000–$8,000/mo
Three-month minimum. Tiered by scope.
A revenue system is only as good as your ability to run it. Most teams cannot add headcount fast enough to keep a real growth motion alive, so it decays. I build custom AI agents that carry the repetitive load, so a small team runs a system that would otherwise need several hires.
These are built for your stack and your motion, not generic tools bolted on. They are part of the engagement, folded into the build rather than sold as a separate product.
What the Agents Do
Lead Research & Enrichment
Find, qualify, and enrich target accounts so your pipeline stays full without manual list-building.
Outbound Sequencing
Draft and personalize outreach at volume, tuned to how US buyers read and respond.
CRM Hygiene & Reporting
Keep the pipeline clean and turn activity into the metrics you actually manage against.
I am an American operator who has built and run companies on both sides of the Atlantic, speak native French, and build the custom AI agents that let a small team run a real growth motion. That overlap is rare: operating experience and the ability to build the automation that carries it.
I started Ironwood to be the person a founder hires when they want the revenue machine built and running, not another round of advice.
"I have raised the money, built the companies, and run the revenue systems myself. I build Ironwood engagements to leave a working machine behind, not a slide deck."
David Erickson, Managing PartnerExperience
8 companies founded across the US, Africa, and Europe. Revenue systems built with real budget on the line, in markets from Utah to Ghana to England. Fluent in French and English.